Hello, I'm Val Djidotor,
your digital marketing specialist.

I assist businesses in advertising online through Google Ads, Facebook Ads, web development, and email marketing.

My Previous Work Projects

Google Ads

As part of a Google Ads project, I developed and launched a WordPress website to run a targeted advertising campaign. I conducted in-depth keyword research to identify relevant search terms that would optimize campaign performance. Over a three-day period, the campaign generated over 1,000 impressions and 132 website visits, achieving an 18.9% Click-Through Rate (CTR) and an average Cost-Per-Click (CPC) of $0.50.

This experiment provided valuable insights into Google Ads management, enhancing my proficiency in keyword research, ad targeting, and performance analysis. Additionally, I gained a deeper understanding of key performance indicators (KPIs)—including metrics essential for evaluating campaign success, optimizing budget allocation, and driving high-quality traffic to a website.

Paid Per Click

I developed a comprehensive spreadsheet to structure and optimize a business’s paid search (PPC) campaigns. The spreadsheet featured a thoroughly researched keyword list, segmented into well-defined ad groups based on thematic relevance to the business’s services. For each keyword, I documented essential performance indicators—including search volume, competition level, and cost-per-click (CPC)—to help prioritize the most impactful terms.

To enhance ad effectiveness, I applied principles of copywriting psychology when crafting compelling ad copy tailored to each ad group, designed to engage users and increase click-through rates. I also incorporated a strategic list of negative keywords to eliminate irrelevant traffic and reduce wasted ad spend. This spreadsheet functions as a strategic blueprint for managing and scaling PPC campaigns efficiently, providing structure, clarity, and performance-tracking capability

Search Engine Optimization

I conducted a comprehensive SEO audit for a local Tea Spy website to enhance its organic search performance and overall visibility. This included both on-page and technical SEO evaluations.

For on-page optimization, I analyzed the site’s content with a focus on keyword relevance, readability, and the use of meta tags and header tags. I also assessed existing content and identified opportunities to refine and target it more effectively for relevant search queries.

The technical SEO audit addressed elements such as site speed, broken links, and the implementation of schema markup, all of which impact a search engine’s ability to crawl and index the site efficiently.

In addition, I performed competitive research using the SEMRUSH platform to benchmark the website’s SEO positioning against leading industry competitors. I concluded the project by delivering a detailed recommendation report, offering strategic insights on how the business could improve search rankings and attract more organic traffic.

How I Can Help You?

Let’s get to work. I’m here for you

Paid Media

Get More visitors to your website.
Generate leads that convert.
Run Google & Facebook Ads to make more money.

SEO

Rank your website on Google search without spending any money on ads. Become discoverable and grow with organic content.

Analytics

Check your website performance. Adjust your Ads and target the right audiences and locations.

Marketing Strategy

Determine what your business needs to grow and sell more with on-page and off-page SEO. Including PPC and Facebook Ads

Copywriting

On-page and off-page SEO can be challenging. Let me help you write the blog to rank you higher on Google search.

Send Me a Message

I’d love to hear from you!

Welcome!

For the past four years, I have worked and built my personal clothing brand on the Shopify platform. Now, with all the experience I have gained, I'm able to help people like you get your business off the ground and running. Feel free to send me inquires of your business

Ask Me Anything

Hello, I'm Val Djidotor, your digital marketing specialist.