Hi.

Hello, I'm Val Djidotor,
Your Digital Marketing Strategist.

I assist businesses in advertising online through Google Ads, Facebook Ads, web development, and Email marketing.

Certifications I have.

My Previous Work Experience

Google Ads

As part of a Google Ads project, I developed and launched a WordPress website to run a targeted advertising campaign. I conducted in-depth keyword research to identify relevant search terms that would optimize campaign performance. Over three days, the campaign generated over 1,000 impressions and 132 website visits, achieving an 18.9% Click-Through Rate (CTR) and an average Cost-Per-Click (CPC) of $0.50.

This experiment provided valuable insights into Google Ads management, enhancing my proficiency in keyword research, ad targeting, and performance analysis. Additionally, I gained a deeper understanding of key performance indicators (KPIs)—including metrics essential for evaluating campaign success, optimizing budget allocation, and driving high-quality traffic to a website.

Pay Per Click

I developed a comprehensive spreadsheet to structure and optimize a business’s paid search (PPC) campaigns. The spreadsheet featured a thoroughly researched keyword list, segmented into well-defined ad groups based on thematic relevance to the business’s services. I documented essential performance indicators for each keyword—including search volume, competition level, and cost-per-click (CPC)—to help prioritize the most impactful terms.

To enhance ad effectiveness, I applied principles of copywriting psychology when crafting compelling ad copy tailored to each ad group, designed to engage users and increase click-through rates. I also incorporated a strategic list of negative keywords to eliminate irrelevant traffic and reduce wasted ad spend. This spreadsheet functions as a strategic blueprint for managing and scaling PPC campaigns efficiently, providing structure, clarity, and performance-tracking capability

Search Engine Optimization

I conducted a comprehensive SEO audit for a local Tea Spy website to enhance its organic search performance and overall visibility. This included both on-page and technical SEO evaluations.

For on-page optimization, I analyzed the site’s content with a focus on keyword relevance, readability, and the use of meta tags and header tags. I also assessed existing content and identified opportunities to refine and target it more effectively for relevant search queries.

The technical SEO audit addressed elements such as site speed, broken links, and schema markup implementation, all of which impact a search engine’s ability to crawl and index the site efficiently.

In addition, I performed competitive research using the SEMRUSH platform to benchmark the website’s SEO positioning against leading industry competitors. I concluded the project by delivering a detailed recommendation report, offering strategic insights on how the business could improve search rankings and attract more organic traffic.

Squeeze Page

I created this squeeze page to collect email leads from visitors interested in receiving daily news in their inbox about how to lower their cholesterol levels. The headline presents a unique selling proposition that directly addresses the audience’s needs, while the opt-in form features a clear and immediate call to action—encouraging users to join now and start receiving practical, actionable tips to improve their heart health.

Facebook/Meta Ads

I launched Meta ads to promote my personal clothing brand, targeting specific demographics and maximizing reach across both Instagram and Facebook. The campaign was strategically designed for multi-placement visibility—including reels, stories, the Facebook Marketplace, and Instagram Explore—to ensure strong engagement. I also implemented a lookalike audience to reach users likely interested in similar products.

A daily budget was set to monitor performance, and an A/B test was run to compare creatives based on cost per result, with a defined duration for accurate testing and optimization

About Me

Over the past three years, I’ve worked hard to build my own personal clothing brand from the ground up. That journey has taught me invaluable lessons, and now I’m passionate about helping others launch and grow their own businesses. Outside of work, I love traveling and immersing myself in different cultures around the world. I’m an avid reader, a music enthusiast, and in my free time, I dream of writing a novel based on my life experiences. When it comes to sports, I’ve always had a strong connection to soccer, but after moving to the U.S., I became a dedicated fan of the Washington Commanders. I’m not a fan of cold weather—winter is definitely my least favorite season. I much prefer spring and summer, when I can enjoy outdoor activities and soak up the sun.

How can I assist you?

Paid Media

Drive high-quality traffic and turn clicks into customers with a results-focused Pay-Per-Click (PPC) campaign. I create compelling ads using strategic keyword targeting to reach the right audience at the right time, and I manage budgets carefully to maximize return on investment and deliver measurable results

SEO

I analyze websites to improve their visibility on search engine results pages (SERPs) through effective SEO strategies. This includes conducting competitive keyword analysis, optimizing header tags and meta descriptions, and ensuring overall site readability. I also help businesses get discovered locally by listing them on Google and enhancing their online presence.

Social Media Marketing

With 3 years of experience running a Shopify online store. I help companies connect with their target audience through highly focused ad campaigns tailored to their niche. In addition, I create engaging social media content—including reels, posts, and visuals—that builds brand presence, boosts engagement, and drives real, measurable results.

Web Development

I design and build user-friendly websites using WordPress and Shopify for businesses across all categories. My focus is on creating clean, easy-to-navigate sites that not only look great but are also designed to convert visitors into paying customers. From storefronts to service-based sites, I ensure each build supports your business goals with responsive design and a seamless user experience.

Email Marketing

As the saying goes, "the money is in the list"—and I apply that mindset through strategic email marketing. I create high-converting squeeze pages and landing pages designed to capture customer information and build a valuable email list. Since most visitors don’t purchase on their first visit, collecting emails allows for continued engagement, nurturing leads, and turning potential buyers into loyal customers over time.

Send Me a Message

I’d love to hear from you!

Hi.

Hello, I'm Val Djidotor, Your Digital Marketing Strategist.