Hi.

Hello, I'm Val Djidotor,
Your Digital Marketing Strategist.

I assist businesses in advertising online through Google Ads, Facebook Ads, web development, and Email marketing.

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Certifications I have.

My Previous Work Experience

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  • Campaign Optimization
  • Keyword Bidding
  • Ad Group Creation

Google Ads

As part of a Google Ads project, I managed campaigns across three different niches, each requiring a tailored targeting strategy. I conducted detailed keyword research to identify high-performing search terms and optimize campaign performance. In one campaign with a monthly budget of $10,000, I generated over 7,000 impressions, 666 clicks, and 392 conversions. This resulted in a 10.9% click-through rate (CTR) and an average cost-per-click (CPC) of $14.90.

This experiment provided valuable insights into Google Ads management, enhancing my proficiency in keyword research, ad targeting, and performance analysis. Additionally, I gained a deeper understanding of key performance indicators (KPIs)—including metrics essential for evaluating campaign success, optimizing budget allocation, and driving high-quality traffic to a website.

Pay Per Click

I developed a comprehensive spreadsheet to structure and optimize a business’s paid search (PPC) campaigns. The spreadsheet featured a thoroughly researched keyword list, segmented into well-defined ad groups based on thematic relevance to the business’s services. I documented essential performance indicators for each keyword—including search volume, competition level, and cost-per-click (CPC)—to help prioritize the most impactful terms.

To enhance ad effectiveness, I applied principles of copywriting psychology when crafting compelling ad copy tailored to each ad group, designed to engage users and increase click-through rates. I also incorporated a strategic list of negative keywords to eliminate irrelevant traffic and reduce wasted ad spend. This spreadsheet functions as a strategic blueprint for managing and scaling PPC campaigns efficiently, providing structure, clarity, and performance-tracking capability

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  • Campaign Management
  • Keyword Research
  • Ad Copy Optimization
View SEO Audit
  • Competitor Analysis
  • Build Backlinks & Internal Links
  • Domain Authority

Search Engine Optimization

I conducted a comprehensive SEO audit for a local Tea Spy website to enhance its organic search performance and overall visibility. This included both on-page and technical SEO evaluations.

For on-page optimization, I analyzed the site’s content with a focus on keyword relevance, readability, and the use of meta tags and header tags. I also assessed existing content and identified opportunities to refine and target it more effectively for relevant search queries.

The technical SEO audit addressed elements such as site speed, broken links, and schema markup implementation, all of which impact a search engine’s ability to crawl and index the site efficiently.

In addition, I performed competitive research using the SEMRUSH platform to benchmark the website’s SEO positioning against leading industry competitors. I concluded the project by delivering a detailed recommendation report, offering strategic insights on how the business could improve search rankings and attract more organic traffic.

Squeeze Page

I created this squeeze page to collect email leads from visitors interested in receiving daily news in their inbox about how to lower their cholesterol levels. The headline presents a unique selling proposition that directly addresses the audience’s needs, while the opt-in form features a clear and immediate call to action—encouraging users to join now and start receiving practical, actionable tips to improve their heart health.

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  • Compelling Offer & Captivating Headline
  • Unique Selling Proposition
  • Persuasive Call To Action
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  • Compelling Creatives
  • Targeted Audiences
  • Data-Driven Optimization

Facebook/Meta Ads

I launched Meta ads to promote my personal clothing brand, targeting specific demographics and maximizing reach across both Instagram and Facebook. The campaign was strategically designed for multi-placement visibility—including reels, stories, the Facebook Marketplace, and Instagram Explore—to ensure strong engagement.  One month after launch, I generated 15 conversions with $5 daily budgets. I optimized the campaigns to a 100 optimization score and implemented a lookalike audience to reach users likely interested in similar products.

A daily budget was set to monitor performance, and an A/B test was run to compare creatives based on cost per result, with a defined duration for accurate testing and optimization

Web Development

I designed and developed a fully functional e-commerce store using WordPress with Elementor as the page builder and WooCommerce for the shopping platform. I built custom, responsive layouts with Elementor to ensure a seamless user experience across desktop and mobile devices. The store included product pages, category pages, a secure checkout process, and integrated payment gateways. I optimized the site for speed, usability, and SEO while ensuring the design aligned with the brand’s identity. Additionally, I configured WooCommerce settings for inventory management, shipping options, and automated order notifications to create a smooth end-to-end shopping experience.

This project resulted in a professional, conversion-focused online store that enabled the brand to showcase its products effectively and manage sales with ease.

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  • E-commerce Functionality
  • User's Experience
  • Performance & SEO

About Me

Over the past three years, I’ve worked hard to build my own personal clothing brand from the ground up. That journey has taught me invaluable lessons, and now I’m passionate about helping others launch and grow their own businesses. Outside of work, I love traveling and immersing myself in different cultures around the world. I’m an avid reader, a music enthusiast, and in my free time, I dream of writing a novel based on my life experiences. When it comes to sports, I’ve always had a strong connection to soccer, but after moving to the U.S., I became a dedicated fan of the Washington Commanders. I’m not a fan of cold weather—winter is definitely my least favorite season. I much prefer spring and summer, when I can enjoy outdoor activities and soak up the sun.

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How can I assist you?

Paid Media

Drive high-quality traffic and turn clicks into customers with a results-focused Pay-Per-Click (PPC) campaign. I create compelling ads using strategic keyword targeting to reach the right audience at the right time, and I manage budgets carefully to maximize return on investment and deliver measurable results

SEO

I analyze websites to improve their visibility on search engine results pages (SERPs) through effective SEO strategies. This includes conducting competitive keyword analysis, optimizing header tags and meta descriptions, and ensuring overall site readability. I also help businesses get discovered locally by listing them on Google and enhancing their online presence.

Social Media Marketing

With 3 years of experience running a Shopify online store. I help companies connect with their target audience through highly focused ad campaigns tailored to their niche. In addition, I create engaging social media content—including reels, posts, and visuals—that builds brand presence, boosts engagement, and drives real, measurable results.

Web Development

I design and build user-friendly websites using WordPress and Shopify for businesses across all categories. My focus is on creating clean, easy-to-navigate sites that not only look great but are also designed to convert visitors into paying customers. From storefronts to service-based sites, I ensure each build supports your business goals with responsive design and a seamless user experience.

Email Marketing

As the saying goes, "the money is in the list"—and I apply that mindset through strategic email marketing. I create high-converting squeeze pages and landing pages designed to capture customer information and build a valuable email list. Since most visitors don’t purchase on their first visit, collecting emails allows for continued engagement, nurturing leads, and turning potential buyers into loyal customers over time.

Get In Touch
  • 3500 East-West Hwy Hyattsville MD, 20782
  • 2405052047
  • info@valdjidotor.com
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